Twitter Sets Feb. 1 As Date For Enhanced Profile Pages
Twitter is set to roll out enhanced profile pages after Feb. 1, a source tells us, and those pages will give brands the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand’s site without actually leaving the Twitter environment.In other words, Twitter’s brand pages are going to start to function more like the way Facebook’s brand pages do.
Twitter Enhanced Profile Pages: Brands Share Wins & Tips
Companies may have just one chance to convert a Twitter brand page visitor to a follower and need to make best use of the new page features, according to a recently released eye tracking study. Brand page features include a large header banner and the ability to pin a select tweet to the top of the feed, which autoexpands to display embedded media.
Currently available to a handful of select advertisers, Twitter’s enhanced profile pages launched in early December.
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