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Geo Ad Creation, Creating Craveable Content…

    Digital & Marketing News by Magnus Attefall

    This article will examine how web personalization is used primarily as a major marketing tool and how it can mean different to various marketing team members — both basic and more advanced strategies.

    The most basic benefit is calling out the location that the searcher is in to give that extra bit of specificity to your ads and separate yourself from your competition.

    We recommend all eCommerce companies think of CAC and ROAS at this granular of a level.

    Today we’re looking at what it takes to create craveable content that your audience will eat up!

    Posted from Diigo. The rest of my favorite links are here.