A home-cooked holiday meal might well be the most popular option this year, followed by meeting family and going to church virtually. Let’s look at what brands have already done this Easter and how you can be inspired to try an innovative approach to Easter marketing.
“Can you can you respond in real time to social media? Can you evolve the experience of your website on a weekly basis, or potentially, if necessary, on a daily basis, because you’ve had to pivot a campaign or you’re sending out a new type of communication?,” he asked. “If the web experience component of your stack can’t move at that speed, it’s really a problem.”
AdReady+ is a full service ad-tech platform designed to move campaigns from the initial RFP and planning stages, through to IO management and trafficking, and finally onto insights, reporting, and renewal.
Posted from Diigo. The rest of my favorite links are here.